You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.

You'll learn:

• The difference between "email delivery" and "email deliverability"
• The different factors that impact email deliverability
• What the acronyms DKIM, DMARC, and SPF mean
• What is email engagement and why is it important?
• Ways to automatically track email engagement
• Why unsubscribes might actually be a good thing
• Common mistakes and best practices for improving your email engagement