Episode 32: Creating Statement Content

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Growth Decoded

ActiveCampaign

36 episodes

1 month ago

This is Growth Decoded, a show that helps you grow your business by figuring out the customer experience — one topic at a time. As a show we embrace the modern Multimedia landscape so this show can also be seen in a visual format on the ActiveCampaign Youtube page or at ActiveCampaign.com/resources/growth-decoded

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Marketing

Business,

Entrepreneurship

Episode 32: Creating Statement Content

Growth Decoded

38 minutes

3 years ago

Episode 32: Creating Statement Content

Why do some businesses attract all the right customers?

And some only the wrong ones?

It starts with the statement that brands are making.

It’s what our guest in this new episode of Growth Decoded calls, “The Statement Piece”

Listen in as Hillary Weiss, founder of Statement Piece Studio, talks about how to put a stake in the ground and create content that is unique to your passion and personality.

You’ll also learn about:

How to go beyond content that’s about “who’s your audience, what’s their problem, how to solve it”
The 3 sources of ideas to create amazing statement content
How to tie positioning, branding, and content all together