In this episode of the Growth Elevated Leadership Podcast, host Julian Castelli talks with Andy Barraclough, founder and CEO of Voxpopme, and Betsy Shaak, the company’s VP of Product.
Voxpopme is an AI-powered qualitative insights platform that helps brands understand customers through video, turning everyday conversations into powerful data.
Andy and Betsy share how they are transforming traditional market research, once dominated by slow, expensive focus groups, into fast, scalable, and human-centered insights powered by AI.
They explain how the platform lets companies capture real customer voices, run research in minutes instead of months, and surface insights that drive better product decisions.
The conversation also dives into the art of building great products. Andy and Betsy reveal how their product team works closely with engineering and customers, balancing founder intuition with data-driven discovery. They discuss trust, rapid prototyping, prioritization, and how AI is changing what is possible for both product teams and researchers.
If you are interested in how technology, empathy, and speed are reshaping customer understanding, this episode is packed with lessons from two leaders building the future of product insight.
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