Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
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Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
Be Yoda, Not Luke: How to Use Story, Data & Advocacy to Win Hearts (Not Just Clicks)
Growth Leap
52 minutes
6 months ago
Be Yoda, Not Luke: How to Use Story, Data & Advocacy to Win Hearts (Not Just Clicks)
Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
Growth Leap
Send us a text In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker. We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas. You’ll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless s...
