One recurring theme I’ve noticed from a lot of founder stories is the importance of producing content. Content helps you to build an audience, which then makes it easier to launch a business. The problem is, producing content is time consuming when there are so many other things to focus on. 

This is where I learned a lot from Brett. He has leveraged content to source users for his company, Marpipe, but he’s done it in a smart way - using automations and other techniques to generate original content that converts into leads for his business.

There’s so much to takeaway from this conversation, I hope you enjoy it.

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