While there’s little doubt about the critical role of customer data and actionable insights, but only 30% of brands use deeper insights to personalize experience.

There still seems to be a gap in leveraging existing data to drive hyper-personalized customer experiences.

How can brands bridge this gap? To discuss this and more on the role of zero/first-party data and how brands can leverage it to drive the most impact, your host Rajarshi is joined by Tejas Manohar, Co-founder and Co-CEO of Hightouch, the leading Reverse ETL platform that syncs customer data from warehouse into tools business teams rely on.