India is home to more than 600 D2C brands with a market size of a whopping 66 billion U.S. dollars in 2023.

To say the least, this market is buzzing with potential, fueled by a rising consumer population and increased disposable income.

And while D2C brands experience more freedom relative to realigning and launching new products, with the increased competitiveness in the market, the road isn’t all that smooth ahead.

In this podcast episode, Sanmaya Biswal (D2C Growth & Retention, What's Up Wellness) speaks to your host Shipra, about some tried and tested strategies for cracking the code to successful product launches in this growing landscape.