SEO Authority in an AI World [Grumpy SEO Guy]

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Growth Marketer Podcast

Dane Golden and Steve Goers

2 episodes

17 hours ago

Growth Marketing is changing fast. If you're a Growth Marketer, please subscribe to our podcast and newsletter. Each week, hosts Dane Golden and Steve Goers help you adapt to how the world of marketing is changing. We ask the industry experts about marketing-related strategy, software, AI, SaaS, tools, and platforms.

All content for Growth Marketer Podcast is the property of Dane Golden and Steve Goers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

SEO Authority in an AI World [Grumpy SEO Guy] - Ep. 2

Growth Marketer Podcast

44 minutes

3 weeks ago

SEO Authority in an AI World [Grumpy SEO Guy] - Ep. 2

Grumpy SEO Guy tells us how people get SEO wrong, the importance of authority over content quality for rankings, the nuances of local SEO, and how AI is affecting search behavior.

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SPECIAL GUEST:
- Grumpy SEO Guy - Podcast | Reddit

HOSTS: The Content Manager Podcast is hosted by:
- Dane Golden, YouTube Strategist - VidAction.tv | LinkedIn | YouTube
- Steve Goers, Content Lead - LinkedIn

3 Key Points:

1. Authority over Content for Ranking:

The Grumpy SEO Guy says SEO success depends primarily on a website’s authority, measured by backlinks from other high-quality sites, not the intrinsic quality of content. Content quality matters only after visitors reach the site.

2. Local SEO Has Unique Factors:

Local SEO requires a verified Google Business profile, consistent NAP (Name, Address, Phone), citations, reviews, proximity to searchers, and some authority. Ranking locally is distinct from general SEO.

3. AI and SEO Today:

AI tools pulling answers from search results do not replace SEO. Traditional SEO still determines visibility, while AI usage by users mostly affects discovery. Good SEO paired with quality marketing ensures long-term visibility.