In this powerful episode of Growth Mavericks, host Adam Callinan sits down with Liz Benditt, founder and CEO of The Balm Box, to share one of the most inspiring entrepreneurial journeys ever featured on the show. Liz has faced — and beaten — six different cancer diagnoses, transforming her pain into purpose by creating The Balm Box, a company that redefines what it means to give meaningful, functional gifts to cancer patients.
From her early days in corporate marketing to building a business that brings comfort, compassion, and healing, Liz reveals how she used her experiences to fill a major gap in the gifting market. What began as a deeply personal project has become a thriving e-commerce business empowering caregivers and supporting patients with dignity.
They discuss:
This conversation is raw, emotional, and deeply practical — a masterclass in purpose-driven entrepreneurship, resilience, and building a meaningful brand.
Episode Highlights
Listen to Explore:
🎧 Growth Mavericks Podcast
💝 The Balm Box
🚀 Pentane — The Command Center for E-Commerce Profitability