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Growth-Minded Marketing
Steve Phipps
15 episodes
1 month ago
Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
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Marketing
Business,
Management
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All content for Growth-Minded Marketing is the property of Steve Phipps and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
Show more...
Marketing
Business,
Management
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Ep. 14 - Douglas Skipworth on Purposeful Leadership and the Power of Service
Growth-Minded Marketing
40 minutes
1 month ago
Ep. 14 - Douglas Skipworth on Purposeful Leadership and the Power of Service

Douglas Skipworth shares how service-first leadership creates purpose, clarity, and sustainable business growth. Hosted by Steve Phipps, CEO of Wayfind Marketing, this episode of the Growth Minded Marketing Podcast explores how purpose-driven leadership can scale impact and align strategy.


In this episode, you'll learn:

  • Why Douglas Skipworth believes business is the best place to do meaningful work with and for others
  • How he scaled a suite of real estate companies by solving real customer needs
  • What it takes to align your leadership, vision, and team around a shared purpose
  • Why clarity isn’t just a marketing issue — it's a business essential
  • How EOS, vision casting, and understanding your own strengths unlocks scalable growth
  • The real value of marketing: aligning your internal message with your external impact
  • What Douglas means by “make it up, make it real, make it recur” — and why that matters

Timestamps:
00:00 – Why business is the arena for meaningful work
02:00 – Introducing Douglas Skipworth and his companies
04:00 – From third-grade basketball to real estate
08:00 – Starting Cresco and growing by solving customer needs
12:00 – Creating Core Assist to place virtual team members
16:00 – Leading with service: values, faith, and team dynamics
20:00 – Visionary vs. Integrator: Scaling through complementary strengths
24:00 – Clarifying the vision for internal and external alignment
27:00 – Marketing clarity as a business growth multiplier
30:00 – Confidence and consistency through clear messaging
31:00 – Douglas’s advice to CEOs: clarity drives scalability
33:00 – Final reflections and where to connect with Douglas

Guest Bio:
Douglas Skipworth is a serial entrepreneur and real-estate investor who owns and operates multiple companies that help residential real-estate investors buy, finance, manage, and rehabilitate rental or flip properties. His businesses span real estate brokerage, property management, general contracting, and hard-money lending — supporting hundreds of investors doing tens of millions of dollars of deals annually. Skipworth often invests alongside his clients, ensuring his team always treats investors as top-priority clients rather than just “accounts.” He is the Principal Broker at CrestCore Realty and related companies.


Resources Mentioned:

  • Douglas Skipworth’s Linktree
  • CrestCore Realty
  • Douglas Skipworth on LinkedIn
  • EOS (Entrepreneurial Operating System)

Work With Us
Wayfind Marketing helps medium-sized B2B companies fix their marketing strategies and increase their ROI. Start by taking our Free B2B Marketing Assessment:
👉 https://wayfindmarketing.com/b2b-marketing-assessment/


Connect with the Hosts on LinkedIn:

  • Steve Phipps
  • AnnieLaurie Walters

Growth-Minded Marketing
Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.