Ep. 4 - Inform with Content: How to Build Trust and Drive Action with Content Marketing

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Growth-Minded Marketing

Steve Phipps

15 episodes

1 month ago

Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.

All content for Growth-Minded Marketing is the property of Steve Phipps and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

Ep. 4 - Inform with Content: How to Build Trust and Drive Action with Content Marketing

Growth-Minded Marketing

46 minutes

7 months ago

Ep. 4 - Inform with Content: How to Build Trust and Drive Action with Content Marketing

📝 Show Notes

In this episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and Annie Laurie Walters explore the “I” in the GUIDE™ Marketing Framework: Inform with Content. They share how smart, strategic content can function like a trustworthy sales team—educating your buyers, answering their questions, and building confidence before a sales call even happens.

👋 Missed the previous episodes?

This episode is part of our GUIDE™ Marketing Framework series. If you’re just joining us, we recommend starting from the beginning to get the full picture:

🎧 Start with Episode 1 – GUIDE™ Framework Overview

In this episode, you'll learn:

Why your content is your digital sales team
How to answer the real questions your buyers are asking
The 5 key principles for content that builds trust and converts
Why transparency wins and how to address “sticky” topics like cost and competitors
How to use AI to create, repurpose, and plan content more efficiently
What true thought leadership looks like—and how to earn buyer trust at scale

Whether you're a one-person marketing team or a CEO looking for better ROI, this episode will help you inform with purpose and make content creation more practical and powerful.

⏱ Episode Breakdown:

00:00 – Introduction: The Importance of Content in Marketing
00:58 – Welcome to the Growth-Minded Marketing Podcast
01:12 – The GUIDE Framework Overview
01:48 – Inform with Content: Building Trust and Driving Action
02:47 – Content as Your Digital Sales Team
03:42 – Addressing Common CEO Misconceptions About Content
04:23 – Key Principles for Effective Content
09:47 – Leveraging AI for Content Creation
13:39 – Consistency and Repurposing Content
21:43 – Repurposing Content Across Channels
23:20 – Addressing Redundancy Concerns
24:30 – The Importance of Repetition in Marketing
26:26 – Leveraging AI for Content Creation
29:00 – Using AI to Develop Buyer Personas
35:32 – Building Trust Through Thought Leadership
42:04 – Practical Steps for Content Creation
43:12 – Marketing Coaching and Resources

Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:

https://wayfindmarketing.com/b2b-marketing-assessment/

Other Resources Mentioned:

Connect with the Hosts on LinkedIn
Steve Phipps
AnnieLaurie Walters