How do you move from vague, forgettable messaging to vivid copy that actually converts? In this episode, we’re joined by Amy Harrison - copywriting strategist, speaker, and founder of Write With Influence - to talk about how great copywriting intersects with experimentation, psychology, and strategy.
Amy shares her most practical tips for writing copy that resonates, stands out, and gets results - without sounding like every other “growth” company out there.
What you’ll learn in this episode:
How to swap empty impact statements for testable, vivid “do” statements
Why clarity beats cleverness - and how to write like a friend, not a marketer
The “Get. See. Do.” framework that simplifies persuasive messaging
Why long copy isn’t dead (but bad copy is)
How to use AI as a creative assistant - not a crutch
Common pitfalls of consensus messaging and how to stay bold
What teams (sales, service, product) need to be involved in message creation
Don’t forget:
GMS 2025 is just around the corner! Save 300 € on your ticket for June 18th at the Alte Oper Frankfurt by using the code ANDRE300 at www.growthmindedsuperheroes.com
If you liked Amy's insights, dig deeper and check out her website https://writewithinfluence.com/ or her https://www.linkedin.com/in/harrisonamy/https://www.linkedin.com/in/harrisonamy/.
If you enjoyed this episode, like, share, and leave us a review. Your feedback helps us grow - and helps more optimizers find the show!