In this episode of the GMS Podcast, Julia sits down with Erin Weigel, a true pioneer in the world of product design and experimentation.

Erin shares her insights on making experimentation more approachable, fun, and impactful. From her legendary GMS talk to her bestselling book Design for Impact, Erin's unique approach to design and experimentation is revolutionizing how teams tackle innovation.

Key Highlights:

• Why experimentation doesn't need to be a "boring academic exercise"

• The real purpose behind Erin’s book Design for Impact and why it resonates globally

• The importance of having fun while experimenting and taking smart risks

• Balancing strategic tests with quick, exploratory experiments to maximize impact

• Erin’s thoughts on the need for brave leadership in today’s business climate

• Tools, tips, and tricks for small teams to level up their experimentation game

• The ethics of experimentation: Considering the human side of every test and the stakeholders involved

• Book recommendations for the summer: including Death by Screens and Emotional Targeting

Tune in for a conversation filled with practical advice, humor, and Erin’s refreshing approach to driving real change through experimentation.

For more insights, check out www.erindoesthings.com or connct with her on LinkedIn.

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