Is your agency ready for the future or strapped into the crash test dummy headed straight for the wall?
In this explosive episode, André Morys sits down with Craig Sullivan (experimentation evangelist) and Dennis van der Heijden (CEO of Convert.com) to unpack the raw, uncomfortable truths revealed in the Agency & Vendor Experimentation Ecosystem 2025 Report.
Agencies are angry. Trust is broken. The era of “running tests” is dead, and the commoditization of execution work is accelerating. If you want your agency to survive and thrive you’ll need to pivot to what only humans can deliver.
Craig and Dennis share unfiltered insights on:
Why your profit formula will change and how to adapt before it’s too late.
How AI is shifting the experimentation landscape (and what isn’t changing).
Why “trust is the true currency” between vendors and agencies and why most vendors are broke.
The uncomfortable truth: execution work is dying, strategic enablement is the future.
How to build relevance in a changing ecosystem before your clients move on.
The difference between agencies that will survive and those that will vanish.
If you’re leading an experimentation agency, working on product testing, or want to future-proof your role in a rapidly evolving landscape, this episode is for you.
Download the full Agency & Vendor Experimentation Ecosystem 2025 Report here:
https://www.convert.com/agency-research-report/
Have questions? Feel free to reach out directly to Dennis and Craig. They are always open to continuing the conversation.
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