Patience, Humility, and ‘Drops’: Marta’s Playbook for Experimentation in Traditional Companies

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growth minded SUPERHEROES

André Morys

43 episodes

3 days ago

Great customer experiences drive growth. The GMS podcast reveals the secrets behind this principle. If you want to understand what truly drives great results, this show is your edge. Explore real experiments, customer psychology and behind-the-scenes stories from people turning insights into unforgettable experiences. You’ll learn how small changes shift behavior, reduce friction, boost value and transform how people feel about your brand – and how any team can use testing and feedback to get there. For anyone in CX, marketing, growth, UX or leadership shaping digital experiences.

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Patience, Humility, and ‘Drops’: Marta’s Playbook for Experimentation in Traditional Companies

growth minded SUPERHEROES

54 minutes 27 seconds

1 month ago

Patience, Humility, and ‘Drops’: Marta’s Playbook for Experimentation in Traditional Companies

How do you build a culture of experimentation in a 150-year-old company?In this episode, Marta, Digital Experimentation Lead at A1 Telecom Austria, shares how she turned a traditional telco into a testing powerhouse driven by curiosity, courage, and customer focus.

Highlights:- Why humility is the secret ingredient of experimentation (“you’re wrong all the time”)- How Marta created a safe environment for learning and failing forward- The story behind “drops”, A1’s new way to talk about failed tests- What it takes to win buy-in from middle managementHow to experiment with experimentation and what that really means- The mindset shift from KPIs to stories and peopleLessons from transforming experimentation into a company-wide movement🎧 A must-listen for anyone driving change in large organizations or building a culture of data-driven decisions.

As Marta will be live on stage at GMS 2026 on June 16th in Frankfurt, make sure to meet her and secure your ticket now: www.growthmindedsuperheroes.com

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