The Science of Better Decisions: Inside Booking.com’s Experimentation DNA

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growth minded SUPERHEROES

André Morys

43 episodes

3 days ago

Great customer experiences drive growth. The GMS podcast reveals the secrets behind this principle. If you want to understand what truly drives great results, this show is your edge. Explore real experiments, customer psychology and behind-the-scenes stories from people turning insights into unforgettable experiences. You’ll learn how small changes shift behavior, reduce friction, boost value and transform how people feel about your brand – and how any team can use testing and feedback to get there. For anyone in CX, marketing, growth, UX or leadership shaping digital experiences.

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The Science of Better Decisions: Inside Booking.com’s Experimentation DNA

growth minded SUPERHEROES

42 minutes

2 months ago

The Science of Better Decisions: Inside Booking.com’s Experimentation DNA

In this episode of the GMS Podcast, André and Julia sit down with Melanie Müller, Senior Product Manager on the experimentation platform at Booking.com, scientist at heart, and upcoming GMS 2026 speaker.

Together, they dive deep into what it takes to scale experimentation in one of the world’s largest travel platform where testing isn’t just a tactic, but part of the company’s DNA.

What you’ll hear in this episode:

How Melanie’s journey from physics labs and petri dishes led her to scaling experiments at Booking.com
The trade-off between speed, quality, and adoption in experimentation and how Booking balances it
Why stories, not dashboards, often win leadership support for experimentation programs
The role of community, peer review, and conferences in building a culture of better decisions
Lessons on evolving from running single A/B tests to building experimentation platforms

Don’t miss the chance to hear Melanie live on stage at GMS 2026 on June 16th in Frankfurt. Grab your ticket now at www.growthmindedsuperheroes.com and secure the best price.

If you enjoyed this episode, please like, share, and comment, it helps us bring these conversations to more people who are passionate about growth, CRO, and experimentation.