What does it really take to build a thriving experimentation culture - not just in one company, but across an entire industry?
In this episode of the GMS Podcast, we sit down with Kelly Wortham, founder of the Test & Learn Community (TLC), former global optimization lead at Dell, and one of the most influential voices in experimentation today.
Kelly shares the story behind the birth of TLC, reveals why online and in-person connection is more crucial than ever, and unpacks the most overlooked pitfalls optimizers still fall into. From the power of asking questions to the global nuances of testing ethics, this is a conversation packed with both wisdom and warmth.
Key Learnings:
Why community-driven learning outpaces isolated experimentation
How one Slack thread led to a global shift in how we understand SRM
The reason job titles and AI fears are dominating testing conversations today
Why quant + qual is the holy grail of hypothesis building
The magic of in-person events and how they transform professional growth
How to stay grounded and purpose-driven as an optimizer
Why “start with the customer problem” should be your new mantra
Whether you're a seasoned optimizer or just getting started, Kelly's insights will challenge and inspire the way you work, connect, and grow.
👉 Join the TLC community: https://testandlearn.community/
👉 Follow Kelly on LinkedIn: https://www.linkedin.com/in/kellywortham/
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