Why Experimentation Is the Missing Link in Product Management

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growth minded SUPERHEROES

André Morys

43 episodes

3 days ago

Great customer experiences drive growth. The GMS podcast reveals the secrets behind this principle. If you want to understand what truly drives great results, this show is your edge. Explore real experiments, customer psychology and behind-the-scenes stories from people turning insights into unforgettable experiences. You’ll learn how small changes shift behavior, reduce friction, boost value and transform how people feel about your brand – and how any team can use testing and feedback to get there. For anyone in CX, marketing, growth, UX or leadership shaping digital experiences.

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Why Experimentation Is the Missing Link in Product Management

growth minded SUPERHEROES

42 minutes 16 seconds

1 month ago

Why Experimentation Is the Missing Link in Product Management

In this episode, Julia and André talk with Stefanie Grimmling and Anastasia Shvedova, the driving forces behind Upsprint, an initiative by konversionsKRAFT that brings Product and Experimentation closer together.

Together, they explore how product teams can move from output-driven roadmaps to outcome-driven impact, and why culture beats tools when it comes to real innovation.

In this episode, you’ll learn:

What Upsprint is and how it helps teams connect Product and CRO.
Why experimentation is not just about optimization, but about building smarter products.
How to escape the feature factory and reduce waste through validation and testing.
Why leadership and culture are the true enablers of experimentation.
How curiosity, humility, and evidence-based decisions can transform entire organizations.

Don’t miss the live GMS on June 16th, 2026, the event where growth-minded professionals, experimenters, and product leaders unite to push the boundaries of digital experience and growth!

Secure your tickets here: www.growthmindedsuperheroes.com

If you enjoyed this episode, like, share, and comment. Your feedback fuels future conversations and helps spread the word about the power of experimentation.