Understanding the True Essence of Branding: It's About Your Standard, Not Your Image In this episode of Growth Notes, Frazier clarifies a common misconception about branding. He explains that while logos, colors, fonts, and aesthetics are important for grabbing attention, they do not define your brand. Instead, your brand is defined by your standards – how you communicate, follow up, handle problems, and maintain consistency. Frazier highlights the importance of setting and auditing your sta...
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Understanding the True Essence of Branding: It's About Your Standard, Not Your Image In this episode of Growth Notes, Frazier clarifies a common misconception about branding. He explains that while logos, colors, fonts, and aesthetics are important for grabbing attention, they do not define your brand. Instead, your brand is defined by your standards – how you communicate, follow up, handle problems, and maintain consistency. Frazier highlights the importance of setting and auditing your sta...
Shifting Focus: From Personal Ambition to Serving Others In this episode of Growth Notes, Frazier discusses the profound impact of shifting the focus from personal wants to addressing the needs of others. He emphasizes that true business growth and success stem from solving others' problems rather than chasing individual desires. By adopting a service-first mindset, entrepreneurs can create more value and relevance, ultimately leading to natural and sustainable success. Frazier encourages li...
Growth Notes
Understanding the True Essence of Branding: It's About Your Standard, Not Your Image In this episode of Growth Notes, Frazier clarifies a common misconception about branding. He explains that while logos, colors, fonts, and aesthetics are important for grabbing attention, they do not define your brand. Instead, your brand is defined by your standards – how you communicate, follow up, handle problems, and maintain consistency. Frazier highlights the importance of setting and auditing your sta...
