Sharon Bannerton is an award-winning strategic communications consultant with over 25 years of experience across Ireland, the UAE, and the UK. She is the Founder and Managing Director of Bannerton PR, a top-tier agency known for bold campaigns and high-impact media strategies.

Sharon came onto growth path to talk about how PR, crisis strategy, and relationship-building can make or break a company’s reputation—especially for fast-growing startups.

➡️ Key topics

- PR is what others say about you, marketing is what you say about yourself

- PR builds credibility via earned media, marketing buys attention

- How PR lays long-term foundations; marketing can be more short-term

- Crisis Management Strategy & case study of the kiss cam incident

- Importance of having a crisis strategy at the board level

- Effective crisis response includes quick action, clear spokespeople, and internal communication

- How owning the story and controlling the narrative is key

- Most companies lack preparedness for PR crises

- Building Media & PR Relationships- Strong PR depends on long-term, honest relationships

- Communications should be transparent, jargon-free, and audience-aware

- Stay attuned to public sentiment, especially in an era of fake news and AI skepticism

- Content should be 80% educational, 20% promotional

Where to Find Sharon:

https://bannerton.ie/

https://bannerton.ae/

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple path ► https://www.purplepath.io

- Get more content ► https://www.purplepath.io/content

- Contact purple path ► https://www.purplepath.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union