Ray Rike provides a terrific resource for finding benchmarks and some guidance on how to utilize benchmarks correctly. https://www.linkedin.com/posts/rayrike_b2bsaas-benchmarks-activity-7232404615386836992-HlA2/?utm_source=share&utm_medium=member_desktop My take: I have seen some people railing against the use of benchmarks, but used the right way, they can be incredibly useful in identifying issues and setting priorities. There are many different aspects of marketing so it can be extremely difficult to know what to prioritize. Benchmarks shouldn't be your sole or even primary guide, but if one of your company’s metrics is significantly different than peers, it is worth looking into. Benchmarks help you quickly identify differences. Also, check out Omar Akhtar for benchmarks. Omar has some great data and a good post on how to use benchmarks. https://www.linkedin.com/posts/omarbilalakhtar_a-prospective-client-asked-me-a-great-question-activity-7232023554324672512-X1iD?utm_source=share&utm_medium=member_desktop Linas Beliūnas posts that startup failures are through the roof but also says this actually isn’t bad https://www.linkedin.com/posts/linasbeliunas_wild-the-rate-at-which-us-startups-are-going-activity-7232344786391711744-6z-4/?utm_source=share&utm_medium=member_desktop My take: Startup founders are either getting incredibly bad advice or not following good advice. Linas says the increase in the rate of failure isn't actually a negative, but to me, all of these failures seem wasteful. Not because startups are bad, but without the right approach they will never succeed. Following a path that won't succeed is a waste of time, money and emotions. For mid-sized brands, this also makes it clear that competition is increasing. To protect your business, this means that it is time to invest in brand and make sure you are so good in a specific area that customers can't switch away from you because they need what you offer. ------------------------------------------------------------------------------------------------------------------------------------------------------------- If you want to know if your company can utilize marketing more effectively, send me a note.