Brand is the promise you make to customers and the experience you deliver every time. In this week’s episode of Growth Talks, Tamara Mendelsohn, former CMO of Eventbrite, joins host Krystina Rubino to share her marketing playbook for building brand value across every touchpoint. From designing scalable growth loops to tracking the metrics that actually matter, Tamara breaks down the core drivers behind Eventbrite’s success and the mindset shift every marketer needs to drive long-term growth. Find out how great marketers align brand and performance teams, choose the right signals, and use curiosity and customer insight to build brands people love. 🗝️Key Takeaways: Connection drives retention. Your funnel should mirror what your customers truly care about. If people don’t see themselves in your brand, you’re missing the real growth opportunity. No silver bullet metric. Monitor brand health by tracking signals like search volume and traffic. When those numbers start to climb, it’s a clear sign you’re building both awareness and intent. Beyond the funnel. Marketers should think in loops, not just stages. Follow where customers enter, how to nurture them, and how to accelerate their path to purchase. Test your value prop. Early on, paid marketing shouldn’t be about juicing growth. Use it to validate product-market fit, refine your messaging, and identify the best customer segments. Brand is the promise. It’s not your logo or campaign. It’s the promise you make to your customers and how well you deliver on it. The best brands win by offering real value, not by outspending the competition. Lean into AI. The best marketers use AI to help their teams move faster, test smarter, and drive customer impact. Embracing new technology is how you stay ahead of the competition. ⏰  Timestamps 01:34 Building a Scalable Marketing Strategy 05:06 Full-Funnel Marketing That Converts 10:15 Why Ads Alone Won’t Build Your Brand 14:20 Brand Metrics That Actually Matter 17:52 Top Measurement Mistakes to Avoid 23:53 How to Pick the Right Channels 32:06 Avoiding Risk in Marketing Spend 34:04 Key Stages of Marketing Strategy 49.38 The Core Drivers of Brand Success 🔗  Mentioned in this episode: Eventbrite: https://www.eventbrite.com/ Casey Winters Growth Loops Simon Sinek Ted Talk 👍 Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc 🤝 Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals.  ‣Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: http://bit.ly/44SEjbu ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco