B2B SaaS Metrics to Track - Understand Which GTM Channels Actually Work

https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/9c/3d/ae/9c3dae29-08ad-d06b-de2a-6d793222f25b/mza_15375186036702069129.jpg/600x600bb.jpg

Growth Vertical

Neil Patel

86 episodes

1 week ago

Welcome to Growth Vertical the place where people leading their careers, entrepreneurial goals or running businesses can come to learn strategies and tactics in digital marketing, advertising and personal development. I'm Neil Patel and I'll be sharing insights, experiences and stories to help others step outside their comfort zones to reach the next vertical point in their journey and find ways to growth hack themselves, their careers or their businesses in the most effective ways.

Marketing

Business

RSS

All content for Growth Vertical is the property of Neil Patel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded/5354035/5354035-1589117960989-cd7a52a02b841.jpg

B2B SaaS Metrics to Track - Understand Which GTM Channels Actually Work

Growth Vertical

20 minutes 21 seconds

3 weeks ago

B2B SaaS Metrics to Track - Understand Which GTM Channels Actually Work

A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact marketing trended funnel dashboard I've used with various clients to build proper measurement infrastructure and track the metrics that actually move the needle for your business in the early stages of GTM growth.This systematic approach to marketing measurement has helped clients identify where they're overspending, where to scale down budgets, and where to scale up to influence pipeline generation - against performance. Some clients have discovered 2-3x more qualified opportunities simply by analysing their data through this tracking approach.In this video, you'll discover:- The core funnel metrics every B2B SaaS startup should track.- Critical conversion rates that reveal where your funnel is performing well or not.- Which vanity metrics to avoid early on.- Why optimising too early can harm growth.- How to implement this measurement infrastructure using Google Sheets and your CRM.Perfect for B2B SaaS founders who need to understand which GTM channels actually work, and aspiring marketers who want to learn the systematic measurement approach that separates strategic marketers from tactical executors. This video focuses on building marketing infrastructure, not isolating and understanding "feel-good" metrics.

📊 Download the Trended Funnel Dashboard Template📋 Join the waitlist for the Marketing Infrastructure Workshop for technical founders

-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com