Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell

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Growth Vertical

Neil Patel

86 episodes

1 week ago

Welcome to Growth Vertical the place where people leading their careers, entrepreneurial goals or running businesses can come to learn strategies and tactics in digital marketing, advertising and personal development. I'm Neil Patel and I'll be sharing insights, experiences and stories to help others step outside their comfort zones to reach the next vertical point in their journey and find ways to growth hack themselves, their careers or their businesses in the most effective ways.

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Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell

Growth Vertical

52 minutes 35 seconds

3 months ago

Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell

We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue.

In this episode, we tackle the measurement issues early-stage SaaS companies face, and unpack why most founders are drowning in marketing data but can't figure out what's actually working. Kenny shares proven frameworks and best practices to avoid optimising for vanity metrics trap, and track what matters to prevent wasting marketing budgets.

Tune in to discover how to ensure your analytics approach is clear and provides actionable and impactful insights that drive sustainable growth for your software startup. 🎧

Connect with Kenny:

LinkedIn: https://www.linkedin.com/in/kenny-ridgell/

Website: https://ridgemediallc.com/

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I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com