In this episode “AI Overviews: The Core Reality and Your Hero Diagram,” breaks down the seismic shift in the search landscape where impressions are no longer the ultimate metric and Click-Through Rate (CTR) has become the new survival skill. Instead of mourning the death of traditional SEO, this piece reframes Google’s AI-driven evolution as a call to arms for marketers to reclaim visibility in a "zero-click" world. It covers: The "Position Negative" phenomenon: Why ranking #1 in the classic ...
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In this episode “AI Overviews: The Core Reality and Your Hero Diagram,” breaks down the seismic shift in the search landscape where impressions are no longer the ultimate metric and Click-Through Rate (CTR) has become the new survival skill. Instead of mourning the death of traditional SEO, this piece reframes Google’s AI-driven evolution as a call to arms for marketers to reclaim visibility in a "zero-click" world. It covers: The "Position Negative" phenomenon: Why ranking #1 in the classic ...
This episode based on Growth Hacking Was Never a Trend. It Was a Mindset emphasizes that growth hacking transcends fleeting trends and is rooted in a mindset of continuous experimentation and data-driven decision-making. It critiques the notion that growth marketing is obsolete, arguing instead that it has evolved into a fundamental approach for businesses aiming for scalable growth. Theo contends that the decline in search interest for "growth hacking" doesn't signify its demise but ra...
Growthbites by GrowthRocks
In this episode “AI Overviews: The Core Reality and Your Hero Diagram,” breaks down the seismic shift in the search landscape where impressions are no longer the ultimate metric and Click-Through Rate (CTR) has become the new survival skill. Instead of mourning the death of traditional SEO, this piece reframes Google’s AI-driven evolution as a call to arms for marketers to reclaim visibility in a "zero-click" world. It covers: The "Position Negative" phenomenon: Why ranking #1 in the classic ...
