In this episode, Jane Stecyk, VP of Lifecycle Marketing at Mighty Networks, reveals why communities are the ultimate business game-changer. Jane explains how the right community not only connects people but also drives unstoppable growth. She shares her insights into the mechanics of building successful communities, highlighting their power to generate recurring revenue and foster deep member engagement.
Key Takeaways:
(02:01) Communities provide stability and connection during chaotic times.
(02:51) Word-of-mouth drives community success.
(04:26) Nurture a community, and it becomes your most loyal customer base.
(07:53) Move from hero to host: facilitate, don’t dictate, in a thriving community.
(12:55) Communities give customers a reason to engage before they buy.
(16:40) Focus on transitions. People join communities to navigate change.
(20:22) Paid communities thrive because people value what they invest in.
(40:14) Don’t just build a community; promise members their best year ever.
(41:09) Leverage your community to drive customer acquisition and retention.
Resources Mentioned:
Jane Stecyk - https://www.linkedin.com/in/janestecyk/
People Magic Profit - https://www.mightynetworks.com/peoplemagic
Mighty Networks - https://www.mightynetworks.com
ConvertKit - https://convertkit.com/
Facebook Ads Library - https://www.facebook.com/ads/library/
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