Unlock the secrets to elevating your sales game with Mel Cripps, a mastermind in advocacy marketing from Salesforce, who takes us on her remarkable journey from intern to industry giant. She doesn't just talk shop; she hands us the keys to the kingdom, revealing how crafting compelling customer stories can catapult your B2B sales into the stratosphere. Tune in for a master class on intertwining sales prowess with the subtle art of customer advocacy, a strategy that's shaping the future of sal...