Mastering Intent Data, Partnerships, and Inside-Out GTM Strategies

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GTM Crossroads Podcast

RevPartners

11 episodes

1 week ago

Where Go-to-Market Leaders Solve for Growth, Scale, and Efficiency. The GTM landscape is evolving fast. Rising acquisition costs, misaligned teams, and broken revenue engines are forcing leaders to rethink their strategies. GTM Crossroads brings together RevOps experts, CROs, and GTM innovators to tackle real challenges and deliver actionable insights. Join the GTM revolution. Subscribe on Spotify, Apple Podcasts, and wherever you listen. Listen. Learn. Execute. Win.

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Mastering Intent Data, Partnerships, and Inside-Out GTM Strategies | GTM Crossroads #04

GTM Crossroads Podcast

34 minutes 20 seconds

8 months ago

Mastering Intent Data, Partnerships, and Inside-Out GTM Strategies | GTM Crossroads #04

In this episode of GTM Crossroads, Brendan, Zach, and Harris dive into key go-to-market strategies, emphasizing the power of intent data, market signals, and evolving data utilization. They discuss the shift from traditional outside-in approaches to more personalized inside-out strategies, highlighting the importance of understanding unique value propositions and customer needs.

The conversation also explores the balance between current capabilities and aspirational goals, the role of partnerships in driving market success, and why segmentation and trust are essential for building effective go-to-market motions. Plus, they announce the upcoming Southbound 2025 event, sharing insights on what to expect and how it will help revenue leaders refine their strategies.

Chapters:

Market Insights and Recent Learnings – 01:29
Announcing the Southbound Revenue Event – 05:33
Beyond Intent Data: How to Drive Conversions – 07:46
Inside-Out vs. Outside-In GTM Strategies – 14:19
Balancing Product Roadmap and Go-to-Market Strategy – 24:21
The Impact of Partnerships on Sales Strategy – 25:09
Educating Partners and Revenue Attribution – 29:36
Final Thoughts and Key Takeaways – 31:03

Mentions:

Endstory - https://www.endstory.com

Clay - https://www.clay.com

Smartlead - https://www.smartlead.ai

Want to elevate your revenue leadership game? Visit ⁠⁠RevPartners.io⁠⁠⁠ for expert insights and strategies to drive customer success and business growth!