AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better?
In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and deeply thoughtful conversation about what’s being lost as AI tools become embedded in everyday marketing work.
Drawing on her experience across fast-growing startups and large enterprise organizations, Joey argues that while AI accelerates output, it often erodes the critical thinking, creativity, and human insight that separate average marketing from great marketing. Together, they explore why optimization has become easier, originality has become rarer, and why the next generation of marketers faces a very real risk of outsourcing their thinking along with their tasks.
This conversation goes beyond AI hype to examine:
Why more content does not mean better marketing
How critical thinking and judgment are becoming true competitive advantages
The unintended consequences of relying on AI too early in a marketer’s career
Why human connection, curiosity, and hard thinking still matter more than speed
How leaders can develop teams that use AI as a tool, not a crutch
If you’re a GTM leader, marketer, or builder navigating the AI era, this episode challenges a simple assumption: just because marketing is easier to execute doesn’t mean it’s easier to do well.
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AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better?
In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and deeply thoughtful conversation about what’s being lost as AI tools become embedded in everyday marketing work.
Drawing on her experience across fast-growing startups and large enterprise organizations, Joey argues that while AI accelerates output, it often erodes the critical thinking, creativity, and human insight that separate average marketing from great marketing. Together, they explore why optimization has become easier, originality has become rarer, and why the next generation of marketers faces a very real risk of outsourcing their thinking along with their tasks.
This conversation goes beyond AI hype to examine:
Why more content does not mean better marketing
How critical thinking and judgment are becoming true competitive advantages
The unintended consequences of relying on AI too early in a marketer’s career
Why human connection, curiosity, and hard thinking still matter more than speed
How leaders can develop teams that use AI as a tool, not a crutch
If you’re a GTM leader, marketer, or builder navigating the AI era, this episode challenges a simple assumption: just because marketing is easier to execute doesn’t mean it’s easier to do well.
Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge and a passion for storytelling to every episode.
In Season 1, we tackle five key questions shaping the future of B2B SaaS:
How are AI and automation transforming teams?
What’s the impact of AI-powered personalization on the customer journey?
How are companies leveraging big data to enhance decision-making and experiences?
What roles do integrations and cloud platforms play in scalability?
How critical is omnichannel communication for retention and CX?
Each week, we’ll learn from innovators who share their successes, challenges, and lessons learned. Tune in, share, and join us as we explore the strategies driving B2B SaaS forward!
GTM Innovators
AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better?
In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and deeply thoughtful conversation about what’s being lost as AI tools become embedded in everyday marketing work.
Drawing on her experience across fast-growing startups and large enterprise organizations, Joey argues that while AI accelerates output, it often erodes the critical thinking, creativity, and human insight that separate average marketing from great marketing. Together, they explore why optimization has become easier, originality has become rarer, and why the next generation of marketers faces a very real risk of outsourcing their thinking along with their tasks.
This conversation goes beyond AI hype to examine:
Why more content does not mean better marketing
How critical thinking and judgment are becoming true competitive advantages
The unintended consequences of relying on AI too early in a marketer’s career
Why human connection, curiosity, and hard thinking still matter more than speed
How leaders can develop teams that use AI as a tool, not a crutch
If you’re a GTM leader, marketer, or builder navigating the AI era, this episode challenges a simple assumption: just because marketing is easier to execute doesn’t mean it’s easier to do well.
