In this HANDS-ON episode of GTM Live, we're ditching theory and building a real go-to-market strategy live—using AI, public data, and a completely different approach to finding and messaging prospects.

Join host Amber Williams and special guest Jordan Crawford, the "OG GTM Engineer" and early advisor to Clay, for a masterclass in pain-qualified segmentation.

Watch as Jordan demonstrates how to use ChatGPT to identify prospects who actually need your solution and craft messages that deliver independent value before you ever ask for a meeting.

What You'll Learn:

• Why traditional ICP scoring is "mental masturbation for executives" and what to do instead
• How to work backwards from customer pain using public data and AI
• The game-changing concept of "the list is the message"
• How to identify demonstrable value props that competitors can't replicate
• Why vertical SaaS has a hidden advantage (and what horizontal SaaS can learn)
• PLUS: Real-time walkthrough: Finding pain-qualified prospects for a clean energy platform using only ChatGPT and public data

AI has transformed tools from "access" to "power tools" overnight. Leaders can no longer delegate strategy to RevOps and hope for the best. You need to get your hands dirty with the data to understand what's actually possible.

🔗 LINKS & RESOURCES:

Watch the entire ⁠live GTM build on YouTube⁠

Follow Jordan on LinkedIn

Subscribe to Cannonball GTM on Substack

Follow Amber on LinkedIn

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