Join host Stephen Lowisz in this eye-opening episode of the GTM Secrets podcast featuring Agnel D'Cruz, an expert in data partnerships and Principal at ZoomInfo. Together, they explore the world of data and its pivotal role in marketing and sales strategies.
Agnel dives into how ZoomInfo leverages its expertise in third-party data acquisition to close data gaps, ensuring their enterprise customers receive high-quality, actionable insights. He provides a behind-the-scenes look at the challenges of merging disparate data sources, building effective partnerships, and maintaining compliance in a complex digital landscape.
Key topics include the common pitfalls marketers face, such as superficial metrics, data silos, and lack of personalization, as well as the importance of empathy when addressing customer needs. Agnel also sheds light on how ZoomInfo continues to dominate the data space, offering powerful tools like Copilot and de-anonymization to boost productivity and efficiency for businesses of all sizes.
Packed with actionable advice and authentic insights, this conversation goes beyond the surface, highlighting how data expertise combined with people skills drives success. Whether you’re a sales leader, marketer, or data enthusiast, this episode offers a fresh take on how to rethink and refine your data strategy.