In this episode of GTM Vault, host Rick Koleta explores how predictive enablement becomes the hidden engine behind scalable revenue teams. We dig into frameworks that align marketing, sales, and customer success—covering the shift from reactive training to forward-looking skill-flows, how revenue ops becomes an intelligence layer, and why enabling your team predictively isn’t optional—it’s the lever for growth in 2025.

Guest Christina Brady of Luster walks through how her GTM system transforms pipeline performance with real numbers, drills into the roles that matter (and the ones that cost), and shows how to convert enablement from a checkbox into measurable revenue. We also discuss the metrics that matter, the system cadence you’ll need, and how to unite your GTM stack so one engine drives growth — not three silos chasing their own goals.