In this episode, How to Choose the Right Trademark for Your Brand, Vincent LoTempio explains the key steps to creating and protecting a strong, distinctive trademark. From understanding the role of trademarks in brand recognition to avoiding common pitfalls, Vincent dives deep into the importance of selecting marks that resonate with your audience while being legally defensible. He shares real-world examples and expert advice on conducting trademark searches, navigating legal challenges, and balancing creativity with distinctiveness.