Two good friends, Anwar Khisaf and Moe Khan, both with backgrounds in automotive marketing and long histories in the Middle East, discuss all things cars. Episodes come out whenever we feel like it.
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Two good friends, Anwar Khisaf and Moe Khan, both with backgrounds in automotive marketing and long histories in the Middle East, discuss all things cars. Episodes come out whenever we feel like it.
Experiences vs Advertising and Why Aston Martin Hasn't Cracked the GCC Market #5
Gulf Spec Podcast
1 hour 4 minutes
3 weeks ago
Experiences vs Advertising and Why Aston Martin Hasn't Cracked the GCC Market #5
Anwar and Moe are back for Episode 5 to discuss Porsche's moves to become an increasingly experience-led brand in the UAE, and whether they think that's more effective than traditional ad-spend.
Also, why isn't Aston Martin more successful in such a luxury-obsessed market?
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Gulf Spec Podcast
Two good friends, Anwar Khisaf and Moe Khan, both with backgrounds in automotive marketing and long histories in the Middle East, discuss all things cars. Episodes come out whenever we feel like it.