
Hello, friends and welcome back to Guru in Your Ear.
Today’s episode is a special one, because you asked for it.
Every so often, questions come in through our DMs and emails.
Questions that tell us, “Hey, the industry is confused about something again.”
And we take those requests seriously.
Think of these episodes as your SOS flare… and we’re the slightly sarcastic Coast Guard showing up with snacks, science, and maybe a life jacket.
This one started with a conversation between me and my teaching partner, the brilliant, perpetually inquisitive Max Maisano.
He’d been getting a flood of questions about certain products—products that make “miracle” claims big enough to make you wonder if they come with their own theme music.
And as we compared notes, we realized something: the industry isn’t just confused… it’s limping.
And it’s leaning hard on some crutches that aren’t actually helping it walk any better.
So today, we're going to talk about those crutches, What they are, why professionals reach for them, why some of them hold us back, and how to recognize the difference between something that supports your craft… and something that just keeps you from mastering it.
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