Hailey Bieber BioSnap a weekly updated Biography.
This past week has been a major one for me both in business and on the red carpet. My beauty brand Rhode just hit a milestone moment, clinching the number one spot as Sephora UK’s top-selling brand only a week after its official debut in British stores, according to Cosmetics Business. The UK launch was a whirlwind, from the much-talked-about Rhode Taxi Rank in London—which had eager shoppers lining up for Rhode water bottles and samples—to a nationwide out-of-home ad takeover from London to Manchester. Rhode’s Pocket Blush in particular became the top-selling product. The buzz follows Rhode’s earlier explosive debut at Sephora in the US and Canada, where we reached a $10 million sales day and accounted for 40 percent of all Sephora’s launch day sales. Sephora’s UK managing director Sarah Boyd publicly praised Rhode as a natural fit for their beauty portfolio and a marker of their ambitions in the British market. Rhode’s rapid retail success marks a significant step in my evolution from model to business mogul and positions the brand as an international industry heavyweight with long-term significance.
While Rhode dominated headlines in the beauty industry, I also made a statement in fashion, owning the red carpet at the 2025 GQ Men of the Year Awards. Cosmopolitan reports that I wore a completely sheer black halter-neck Gucci gown, featuring a matching thong, which ignited a media frenzy. Images from the event quickly circulated on style sites and across social media, fueling conversations about empowerment, body positivity, and high fashion. The look was widely described as daring and quickly became one of the defining red carpet headlines of the week.
On social media, I sparked chatter and some controversy with a cryptic Instagram Story stating "thinking about who I’m gonna curse today" followed by a white heart emoji, as reported by The Express Tribune. The post was screenshot and circulated instantly, triggering speculation about its meaning. Fans and commentators dissected whether it was a joke, a subtle nod to business battles, or pointed shade at someone in my orbit. Some framed it as "boss energy"; others wondered if it touched on rumored tensions in my marriage with Justin Bieber. I have not provided any clarification, leaving the internet to speculate. As a result, this fleeting post became headline news and highlights how even my most ambiguous social activity can become a media event, shaping my public narrative and the ongoing fascination around my brand and personal life.
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