Mitchell Hooper is currently the most dominant athlete in all of Strongman. He has been on an unprecedented trajectory of winning top competitions for 4 years straight. He is also a savvy businessman, has a highly prominent social media presence and YouTube channel and has leveraged his success with brands and sponsors. We dive into this business side of the sport and talk about how athletes can better market themselves. He recently put out a video talking about potential improvements to the sport of Strongman. We dive into some of these potential changes to make the sport better for the athletes and to bring in more viewership and revenue.CHECK OUT MY EBOOK, Dialing in Your Nutrition: A Comprehensive Manual for Setting Up Your Own Diet. This ebook covers fat loss, muscle gain, gut health, supplementation, building the metabolism, reverse diet strategies, maintenance phases, hydration, lifestyle tips, cheat meals, and more. https://hammerchiselperformance.com/ebooksStay tuned for new episodes of the Hammer and Chisel Performance Podcast dropping every Tuesday morning on YouTube and SpotifyJoin my training community team on train heroic for weekly programming and daily interaction with me for $28/month. https://trainheroic.co/jointeamhammerandchiselFor my 1:1 coaching services, visit my website. You will also find my training programs, ebook, and other resources herehttps://hammerchiselperformance.com/For the best supplements on the market, use code HECK at checkout at Troponin Supplements https://troponinsupplements.comSubscribe to my YouTube channel and follow me on IG for daily training and nutrition content