We get a deep in the weeds running through why many businesses NEED a channel partner program and what they're missing out on, and then hear David rant for quite a while on why GOOD data is necessary for businesses to be curious and how having such a lack of GOOD data has been the death of curiosity for many. And don't worry, there are plenty of stories along the way! Just look, there are 26 timestamps below! ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 📖 Key points in the episode: 00:00:00 Intro 00:02:02 Zaptron labs didn't have a channel partner program 00:11:50 No Program means you lose control of your brand 00:16:41 Company Customer Gap 00:18:20 Sales people like partner programs and process 00:19:08 How to start building a partner program 00:24:54 John's experience of no brand consistency 00:27:50 You don't know what you don't know 00:33:18 Baby step for finding out if you can afford one 00:35:06 How to find the stuck leads 00:38:14 The most valuable thing for a sales person 00:40:31 Hard Knock 2 - Not collecting the right data 00:41:49 Stark Industries not having data 00:43:43 You need a sense of "what feels right" 00:46:36 What is needed to be curious 00:51:02 David's golden question and creed 00:53:50 Marketing is all about communication 00:55:08 No data? You fall prey to your assumptions 00:58:58 First steps to fix bad data 01:01:59 The second step 01:03:25 Segmenting your data is what make it powerful 01:06:40 Build a basic dashboard as a test run 01:10:19 John's Q to David - Why didn't Stark do it? 01:15:04 David's Q to John - Most successful partner program 01:18:44 Bonus question - Why do employees truly leave? 01:21:55 Closing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 👥 Credits: Writers: David Fox and John Fox Editors: David Fox ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐