Welcome back everyone! John and David are back once again to share more Hard Knocks they've learned along the way... so you can save yourself those cuts and bruises. This time they've got three in particular they dive deep into:

1. You Need a Looks-Like Works-Like Demo

2. The Two Most Important Questions in Business and Life

3. The Only Questions You Need on a Lead Form

So sit back and enjoy... especially for that second one on the list.

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📖 Key points in the episode:

00:00:00 Intro

00:01:42 You Need a Looks-Like Works-Like Demo

00:07:18 The iPhone Was a Looks Like Works Like Demo

00:10:35 Taking an Idea to a Full on Demo

00:12:05 It Works Digitally As Well

00:18:23 The Two Most Important Questions in Business and Life

00:26:18 Ask: What Happens When Something Goes Wrong?

00:37:49 The Only Questions You Need on a Lead Form

00:42:30 What Drove You To Look for a Solution to This Problem Today?

00:48:25 Actually Submitted Form Responses

00:57:50 Recap and Wrapup

00:59:10 David Asks John

01:01:15 John Asks David

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👥 Credits:

Writers: David Fox and John Fox

Editors: Maggie Fox

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