In this episode of Hard Knocks, David and John discuss how critical it is to have a follow-up plan when you go to a trade show, in addition to why you NEED to know the LTV of your customers. Join as they discuss stories of the failures they've experienced and how they overcame them. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 📖 Key points in the episode: 0:00 Intro 7:39 Not Having Good KPIs 10:29 Good Followup Plan Starts Before It Ends 14:29 No Postmortems 18:43 Great Booth Space for a First Time Exhibitor 21:31 Lifetime Value of Your Customers 29:14 Finding Hunter Dogs and Their Importance 31:28 Helps Measure Your Sales People 32:45 Getting Instant Feedback for Advertising 37:20 Get Every Lead From Your Partners 42:15 the Number One KPI for a Trade Show 46:45 Whats the Future for People Like Copywriters? 55:08 Closing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 👥 Credits: Writers: David Fox and John Fox Editors: David Fox ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐