David Sinclair PhD stumbled onto his innovative research as a student in the late 1960s. He noticed that detoxed lab rats jumped at the chance to guzzle alcohol even though they’d been clean and sober for weeks. That research showed there was a definite "craving" for the drug that didn’t just go away with the standard treatment of rehabilitation and abstinence. Turns out, those cravings are caused because drinking alcohol releases endorphins in the brain. So the cure could be simple -- develop a way to block those endorphins and people would reduce their alcohol intake on their own, without consciously trying. That process is now a reality, known as the Sinclair Method. With the method, all you have to do is take a pill every time you drink, and before you know it, your drinking will be under control without any effort. No cravings. No stigmas. No hassles. And in this audio, you’ll hear exactly how it all works from David Sinclair himself.