No one decides to wake up one day, walk across Antarctica, or leave their bohemian parents and join the Navy Seals. Or any number of crazy, amazing things that people do. These aren’t the dreams most kids have. And yet, fascinating people have done them. How? Why?
HawkeTalk is a podcast all about the origin stories of the most interesting people in the world. Today, you know our guests are famous athletes, authors, and entrepreneurs, but there’s so much more to the story. How did they navigate upbringings that seem so far from what they eventually became? What pivotal moments steered them in a new and fascinating direction forever?
Buckle up: Everyone loves a good origin story.
Hosted on Acast. See acast.com/privacy for more information.
No one decides to wake up one day, walk across Antarctica, or leave their bohemian parents and join the Navy Seals. Or any number of crazy, amazing things that people do. These aren’t the dreams most kids have. And yet, fascinating people have done them. How? Why?
HawkeTalk is a podcast all about the origin stories of the most interesting people in the world. Today, you know our guests are famous athletes, authors, and entrepreneurs, but there’s so much more to the story. How did they navigate upbringings that seem so far from what they eventually became? What pivotal moments steered them in a new and fascinating direction forever?
Buckle up: Everyone loves a good origin story.
Hosted on Acast. See acast.com/privacy for more information.

Have you ever chased an idea so bold it took more than a decade to bring to life? That’s exactly what Josh Hoffman and Jordan Eubanks did with Lightheaded, the company bringing illuminated sports helmets to fans everywhere. Believe it or not, the spark for this glowing idea first lit up in a Hollywood bar.
In this episode, I sit down with Josh and Jordan to uncover how a playful Christmas tree decorating contest sparked a product that would one day attract sports franchises, investors, and collectors. They share their early years in Hollywood, from acting auditions and late-night bartending shifts to the moment they realized this quirky idea could be something bigger.
In this episode:
Hawke Media
About Our Guest
Jordan Eubanks is an actor, producer, and creative entrepreneur from Kinston, NC, who found his love of performance portraying Danny Zuko, Conrad Birdie, and Oliver Twist. After one year on a baseball scholarship at Appalachian State, he moved to New York to pursue acting booking MTV’s Damage Control. He later relocated to Los Angeles, co-created and starred in 2 Dudes and a Dream and Dumbbells, produces indie films like Be Like Trees, founded Canvas Assassins, and developed LightHeaded, a company that illuminates sports memorabilia with patent-pending designs.
Josh Hoffman is the co-founder and CEO of Lightheaded, a premium sports memorabilia company known for its illuminated team helmets. A native of Ohio, Josh began his career pursuing acting in Los Angeles before transitioning into development and fundraising roles with organizations such as the Red Cross and a national youth nonprofit. His background in relationship-building, fundraising, and strategic leadership helped guide Lightheaded through years of investor rejections, manufacturing challenges, and a full company rebuild.
Lightheaded Social Media
Jordan Eubanks
Josh Hoffman
Hosted on Acast. See acast.com/privacy for more information.