The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
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The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye, to discuss what it truly means to make your brand accessible.
From his 14 years at Adobe to his current role at AudioEye, Mike has seen firsthand how often marketers unintentionally leave people out of the conversation. That’s where digital accessibility comes in.
Together they explore:
How inclusive design improves UX for all audiences
Why accessible websites aren’t just about compliance—they’re about connection
What marketers need to know about alt text, screen readers, and usability
How accessibility can increase brand trust, loyalty, and market reach
Whether you lead a national brand or run a small business, Mike shows how better branding starts with building for everyone, not just those who look, move, or read like you.
He Said, She Said: Razor Branding™ Podcast
The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
