In this episode of the Headliner Mindset Podcast, I sit down with Modestep for an honest conversation about what it really takes to last in the music industry. We talk about the parts of the artist journey that don’t make it onto social media — burnout, mental health, physical wear and tear from touring, and the pressure to keep showing up even when you’re struggling. Josh shares real insight on: Why going viral doesn’t equal selling ticketsThe difference between online hype and real fansDJ c...
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In this episode of the Headliner Mindset Podcast, I sit down with Modestep for an honest conversation about what it really takes to last in the music industry. We talk about the parts of the artist journey that don’t make it onto social media — burnout, mental health, physical wear and tear from touring, and the pressure to keep showing up even when you’re struggling. Josh shares real insight on: Why going viral doesn’t equal selling ticketsThe difference between online hype and real fansDJ c...
NICK RUFFALO - The Best Content Strategy For Artists In 2025
Headliner Mindset
48 minutes
10 months ago
NICK RUFFALO - The Best Content Strategy For Artists In 2025
Nick Ruffalo is a music marketing expert who helps artists cut through the noise and build real, engaged audiences with his agency, Unleashd Creative Solutions. In this episode, we break down the biggest mistakes artists make when promoting their music, why simply posting content isn’t enough, and how to actually connect with fans in a way that drives long-term success. We also talk about the platforms that matter most in 2024, the strategies that actually move the needle, and how to market y...
Headliner Mindset
In this episode of the Headliner Mindset Podcast, I sit down with Modestep for an honest conversation about what it really takes to last in the music industry. We talk about the parts of the artist journey that don’t make it onto social media — burnout, mental health, physical wear and tear from touring, and the pressure to keep showing up even when you’re struggling. Josh shares real insight on: Why going viral doesn’t equal selling ticketsThe difference between online hype and real fansDJ c...
