In this episode, Ohad speaks to Rob Cohen, CEO at Livara Health, who brings his insights on the transformative potential of value-based care in the healthcare landscape, particularly within the musculoskeletal (MSK) space. He discusses how Livara's innovative model not only enhances patient outcomes but also reduces unnecessary surgeries and healthcare costs.    Rob emphasizes the critical role of technology in improving patient engagement, highlighting the use of virtual platforms and AI-driven analytics to connect patients with specialists. He also touches on how aligning incentives between payers and providers can revolutionize healthcare delivery and empower patients to take charge of their health journey.    Topics discussed: The shift from fee-for-service to value-based care and its impact on patient outcomes and healthcare costs in the musculoskeletal space.   How Livara Health's innovative model helps avoid unnecessary surgeries while ensuring patients receive the appropriate care for their musculoskeletal conditions.   The importance of technology in enhancing patient engagement and streamlining communication between patients and healthcare providers in the MSK field.   Leveraging AI-driven analytics to risk stratify patients and personalize care plans based on historical outcomes and individual patient data.   The role of virtual platforms in providing timely access to specialists and reducing wait times for patients seeking musculoskeletal care.   Aligning incentives between payers and providers to create a more efficient and effective healthcare delivery system focused on patient well-being.   The challenges of navigating state-by-state licensing laws for telehealth and virtual care providers in the U.S. healthcare system.   The significance of holistic care approaches that address not only physical health but also psychosocial factors affecting musculoskeletal conditions.   Insights on the evolving landscape of healthcare entrepreneurship and the importance of mission-driven companies in tackling industry challenges.     Resources Mentioned:  Rob Cohen on LinkedIn  Livara Health website