In this episode of Healthcare Marketing Edge, Tim Bouchard talks with Alyssa Luber, a commercial strategy and market development executive, about how defining clear goals and securing internal alignment must come before launching any campaign. Alyssa breaks down the four core marketing objectives every healthcare practice should choose from and explains why focus drives better ROI than trying to do everything at once. Together, they explore how patient-centric strategy builds trust, improves ...
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In this episode of Healthcare Marketing Edge, Tim Bouchard talks with Alyssa Luber, a commercial strategy and market development executive, about how defining clear goals and securing internal alignment must come before launching any campaign. Alyssa breaks down the four core marketing objectives every healthcare practice should choose from and explains why focus drives better ROI than trying to do everything at once. Together, they explore how patient-centric strategy builds trust, improves ...
Humanizing Healthcare Using The Power of Video | EP 3
Healthcare Marketing Edge
30 minutes
4 months ago
Humanizing Healthcare Using The Power of Video | EP 3
In this episode of Healthcare Marketing Edge, Tim Bouchard hosts Jordan Lema from Lemur Studios to discuss the significance of video in healthcare marketing. They explore how video can humanize healthcare, build trust with patients, and serve as an effective tool for recruitment and engagement. The conversation covers various types of videos, the importance of video length, and strategies for maximizing video content. They also share success stories and insights on starting small with video p...
Healthcare Marketing Edge
In this episode of Healthcare Marketing Edge, Tim Bouchard talks with Alyssa Luber, a commercial strategy and market development executive, about how defining clear goals and securing internal alignment must come before launching any campaign. Alyssa breaks down the four core marketing objectives every healthcare practice should choose from and explains why focus drives better ROI than trying to do everything at once. Together, they explore how patient-centric strategy builds trust, improves ...
