In this episode of Healthcare Marketing Edge, Tim Bouchard talks with Alyssa Luber, a commercial strategy and market development executive, about how defining clear goals and securing internal alignment must come before launching any campaign. Alyssa breaks down the four core marketing objectives every healthcare practice should choose from and explains why focus drives better ROI than trying to do everything at once. Together, they explore how patient-centric strategy builds trust, improves ...
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In this episode of Healthcare Marketing Edge, Tim Bouchard talks with Alyssa Luber, a commercial strategy and market development executive, about how defining clear goals and securing internal alignment must come before launching any campaign. Alyssa breaks down the four core marketing objectives every healthcare practice should choose from and explains why focus drives better ROI than trying to do everything at once. Together, they explore how patient-centric strategy builds trust, improves ...
Mapping the Patient Journey from Awareness to Retention | EP 9
Healthcare Marketing Edge
33 minutes
1 month ago
Mapping the Patient Journey from Awareness to Retention | EP 9
In this episode of Healthcare Marketing Edge, Tim Bouchard and Jay Rice discuss the complete patient journey and its significance in healthcare marketing. They explore the importance of understanding every stage from awareness to retention, emphasizing the need for practices to focus on building trust and relationships with patients rather than solely on lead generation. Jay shares insights on identifying ideal patient personas, creating effective lead magnets, and nurturing leads to improve ...
Healthcare Marketing Edge
In this episode of Healthcare Marketing Edge, Tim Bouchard talks with Alyssa Luber, a commercial strategy and market development executive, about how defining clear goals and securing internal alignment must come before launching any campaign. Alyssa breaks down the four core marketing objectives every healthcare practice should choose from and explains why focus drives better ROI than trying to do everything at once. Together, they explore how patient-centric strategy builds trust, improves ...
