Anand Sanwal: What Software Buyers REALLY Think About Their Vendors

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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Andy McCotter-Bicknell

64 episodes

2 weeks ago

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

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Anand Sanwal: What Software Buyers REALLY Think About Their Vendors

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

36 minutes

2 years ago

Anand Sanwal: What Software Buyers REALLY Think About Their Vendors

Anand Sanwal is the Co-Founder & CEO of CB Insights, a tech marketplace platform that enables organizations to make buying decisions quickly and with confidence. We covered lots of ground in this episode—there should be something in here for just about anyone:

lessons from growing the CB Insights newsletter to nearly a million subscribers
"human-in-the-loop" as a differentiator, and whether or not AI poses a risk to this
CB Insights's new product, Yardstiq, and how it delivers quant & qual data for a market landscape
how competitive intel should change as an organization grows and matures
why "all-in-one" platforms have a competitive advantage over point solutions today

Follow Anand: Twitter, LinkedIn

Check out CB Insights: Website, Newsletter

Check out Yardstiq: Website

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.