April Dunford: Nailing Competitive Positioning

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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Andy McCotter-Bicknell

64 episodes

2 weeks ago

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

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April Dunford: Nailing Competitive Positioning

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

36 minutes 2 seconds

1 year ago

April Dunford: Nailing Competitive Positioning

April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'

We focused on how competitive intel and positioning intersect in business:

- bashing "approaches," not competitors

- the importance of positioning your competitors

- when to mention competitors (and when to leave them be)

- why you shouldn't be scared of talking about competitors

- why you need to know your differentiated value

And lots more.

Follow April: website | LinkedIn

Check out her new book: Sales Pitch

Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠

This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!