Becoming a PMM Creator w/ Tamara Grominsky (VP Product Marketing at Kajabi)

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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Andy McCotter-Bicknell

64 episodes

2 weeks ago

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

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Becoming a PMM Creator w/ Tamara Grominsky (VP Product Marketing at Kajabi)

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

40 minutes 57 seconds

2 years ago

Becoming a PMM Creator w/ Tamara Grominsky (VP Product Marketing at Kajabi)

Tamara is the VP Product Marketing at Kajabi, an all-in-one platform that helps creators and entrepreneurs package their knowledge into profitable online courses, coaching programs, membership sites, and more. Tamara is also a creator herself, writing a newsletter and moderating a community both called PMM Office Hours. Here's what we chatted about:

Her journey from Product Marketing to Chief Strategy Officer and then back to Product Marketing
How she got her role at Kajabi when they weren't initially hiring for a VP of Product Marketing
Different opportunities for Product Marketers that want to become creators
and lots more!

Follow Tamara: LinkedIn

Check out PMM Office Hours: Newsletter | Community

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.